Branding Ideas for a Cyber Security Company

When it comes to companies like cybersecurity that aren’t needed as regularly as other companies, it’s important to make sure you do everything you can to make the business successful, one of the best ways to ensure this success is branding. Here are our top branding tips for cybersecurity companies.

Advertisement

One of the best ways to get your cybersecurity company known is by advertising to the people who will need it most. Get online ads on popular sites like Facebook or YouTube. It can actually be quite reasonably priced to put a small ad on any of these sites and will show a drastic increase in customers. YouTube is an especially good place to advertise as there are a lot of channels that specialise in talking about software and other tech topics, so you would be advertising to people who would potentially have a need for cybersecurity.

Get your name out

Use creative methods to get your name out there. Create merchandise that people will want to wear and your brand name will be well known before you do it. Don’t offer things like t-shirts as people won’t wear them around regularly. You want to aim for things that people will find useful and aesthetically pleasing, like pens, water bottles and wrist bands. Wristbands with a message are accessible from lots of different companies and are a fun, trendy way, to get the details of your business out there. Merchandising can actually be reasonably priced if you in bulk and can be marginally cheaper than other forms of advertising.

A good logo

In the cybersecurity market, it is easy to blend in with other companies, so a good way to avoid this is by having an eye-catching company logo. This is something you can hire a professional designer to do and will mean that in a long line of companies, yours will really stand out.

A good name

Another way to ensure that your company doesn’t fade into the background is to give it a name that is catchy and easy to remember. Don’t get too complicated with the name, but make sure that people know who you are and what you have on offer. There are many sites and companies online that will help you pick the name that is right for your company, people forget how important a good name is, so don’t miss the opportunity to stand out.

The Major Security Issues with Shortening URLs

Shortened URLs can pose several major security risks if the user isn’t weary of them nor know how to spot a contaminated link. How do these pose a risk to unsuspecting users? First, they don’t offer any description of the link you’re going to. Usually, URLs contain the main website and perhaps the article or sub-page you’re being directed to go to. This can be easy for phishing and malware sites to be entered unexpectedly. Cases of this has emerged, such as when researchers found that shortened URLs that redirected a user to websites such as Facebook and Twitter infected computers with malware and sent users to a phishing site; a site that mimics the look of another but is solely used to steal one’s information. In 2014, a shortened goo.gl URL was sent out by mass via email as a “ACH” notification and just redirected people to a site that automatically downloads a malware infected file. Albeit, this isn’t directly short URLs fault, this is malware and spyware, but short URLs are being taken advantage of to send users to sites which contain contaminated files.

Another security risk could be brute-forcing shortened URLs. Essentially, because there is only a limited amount of combinations for short URLs, one with an extremely powerful set of computers with top range CPUs could create a piece of code that could search all the combinations of possible shortened URLs, revealing private files and information kept on cloud platforms, services such as OneDrive, a cloud based file uploaded, uses shortened URLs with only six characters. One could easy use all the combinations with powerful CPUs, download the files and then shift through them looking for private information.

There is low risk if the security of the shortened URL service can detect this and block overloading of the server from one internet connection. If you want a shortened URL with great security and no fuss, use toroox.