Branding Ideas for a Cyber Security Company

When it comes to companies like cybersecurity that aren’t needed as regularly as other companies, it’s important to make sure you do everything you can to make the business successful, one of the best ways to ensure this success is branding. Here are our top branding tips for cybersecurity companies.

Advertisement

One of the best ways to get your cybersecurity company known is by advertising to the people who will need it most. Get online ads on popular sites like Facebook or YouTube. It can actually be quite reasonably priced to put a small ad on any of these sites and will show a drastic increase in customers. YouTube is an especially good place to advertise as there are a lot of channels that specialise in talking about software and other tech topics, so you would be advertising to people who would potentially have a need for cybersecurity.

Get your name out

Use creative methods to get your name out there. Create merchandise that people will want to wear and your brand name will be well known before you do it. Don’t offer things like t-shirts as people won’t wear them around regularly. You want to aim for things that people will find useful and aesthetically pleasing, like pens, water bottles and wrist bands. Wristbands with a message are accessible from lots of different companies and are a fun, trendy way, to get the details of your business out there. Merchandising can actually be reasonably priced if you in bulk and can be marginally cheaper than other forms of advertising.

A good logo

In the cybersecurity market, it is easy to blend in with other companies, so a good way to avoid this is by having an eye-catching company logo. This is something you can hire a professional designer to do and will mean that in a long line of companies, yours will really stand out.

A good name

Another way to ensure that your company doesn’t fade into the background is to give it a name that is catchy and easy to remember. Don’t get too complicated with the name, but make sure that people know who you are and what you have on offer. There are many sites and companies online that will help you pick the name that is right for your company, people forget how important a good name is, so don’t miss the opportunity to stand out.

Why More People are Turning to Online Security Solutions

Technology is slowly taking over the world. Whether it’s a good thing or whether we’re leading ourselves into an iRobot or Ex Machina situation is yet to be determined. There are plenty of reasons why many daily tasks and services have made the switch to being done online and security is no different. Whether for business or personal use, there are several benefits many Americans have discovered by searching for security solutions online, here are some of the reasons people have decided to look online for their security.

 

Everything is Online

From personal accounts to businesses, plenty of people have transitioned to doing most of their daily tasks online. People have begun doing much of their shopping and planning online and with businesses making a massive shift into trading and operating largely online, they have in turn transitioned to focus on methods of generating more traffic online from potential consumers.

To help them with this, many businesses have begun hiring companies to help them with online visibility. It’s important to make sure if you’re looking to recruit the services of these companies to do your research so you don’t get scammed. Look out for verified sites, like this Irvine SEO company, that have been used by a number of people and have been recommended as a useful and legitimate company.

By searching for security solutions online, you will be opening yourself or your business to a wider range of products and services to choose from. You can look for the highest rated solutions from the comfort of your own home. With the ever-useful tool of reviews, you can judge for yourself on the reliability of these security solutions from real people who have already tried and tested the solution. Once you find a solution you’re interested in, you’ll then able to find the best price you can by comparing different retailers and sites.

The Major Security Issues with Shortening URLs

Shortened URLs can pose several major security risks if the user isn’t weary of them nor know how to spot a contaminated link. How do these pose a risk to unsuspecting users? First, they don’t offer any description of the link you’re going to. Usually, URLs contain the main website and perhaps the article or sub-page you’re being directed to go to. This can be easy for phishing and malware sites to be entered unexpectedly. Cases of this has emerged, such as when researchers found that shortened URLs that redirected a user to websites such as Facebook and Twitter infected computers with malware and sent users to a phishing site; a site that mimics the look of another but is solely used to steal one’s information. In 2014, a shortened goo.gl URL was sent out by mass via email as a “ACH” notification and just redirected people to a site that automatically downloads a malware infected file. Albeit, this isn’t directly short URLs fault, this is malware and spyware, but short URLs are being taken advantage of to send users to sites which contain contaminated files.

Another security risk could be brute-forcing shortened URLs. Essentially, because there is only a limited amount of combinations for short URLs, one with an extremely powerful set of computers with top range CPUs could create a piece of code that could search all the combinations of possible shortened URLs, revealing private files and information kept on cloud platforms, services such as OneDrive, a cloud based file uploaded, uses shortened URLs with only six characters. One could easy use all the combinations with powerful CPUs, download the files and then shift through them looking for private information.

There is low risk if the security of the shortened URL service can detect this and block overloading of the server from one internet connection. If you want a shortened URL with great security and no fuss, use toroox.

Top 3 Security Issues in the Mobile Gaming Industry

1. Hacking and Credential Theft

In a rush to get apps on the play store, mobile game developers often have limited time to prepare security. This can result in some games being easy targets for hackers looking to capitalize on the lack of security by stealing accounts, as account theft can be very profitable. The Irdeto cybersecurity team actually done an investigation into this recently and found that for just one game title they could buy over 50 stolen accounts, with prices ranging for $5 to a staggering $15,000 depending on what was available in the stolen account.

This has big consequences for the actual app developers as well, as some studies have shown that some mobile game developers have lost over 50% of their potential revenue due to his kind of hacking.

2. Data Leakage

Data leakage is largely seen as one of the most troubling threats to mobile security in 2020. According to Ponemon, companies in the mobile app industry currently have a 28% chance of experiencing a data breach incident in the next two years, on average. Granted the issue is more worrying for apps that hold lots of personal information like social media apps, however nowadays even mobile games may request a lot of personal information from its users. As a result, ensuring hackers can’t steal data from users is one of the biggest priorities for all mobile app develops, including game developers.

3. Hacking Redemption Codes

Redemption codes in the mobile gaming industry are essentially the same thing as coupon codes you’d use at clothing shops like Levi’s. As such, almost every game has them, just like in the real world. For example, there are redemption codes for the game AFK Arena over at afk.guide but if that’s not your cup of tea simply google the name of any game followed by “redemption code”.

However, the fact that most games have these redemption codes means that there is a black market for people trading them, and consequently hackers will steal redemption codes to use them as barter on such markets. When redemption codes are used after being stolen, hackers/buyers essentially get the item for free, and so the game doesn’t make profit. This will result in the game being seen as less successful than it otherwise would have in regard to profit, which is bad for developers.