Month: April 2020

Branding Ideas for a Cyber Security Company

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When it comes to companies like cybersecurity that aren’t needed as regularly as other companies, it’s important to make sure you do everything you can to make the business successful, one of the best ways to ensure this success is branding. Here are our top branding tips for cybersecurity companies.

Advertisement

One of the best ways to get your cybersecurity company known is by advertising to the people who will need it most. Get online ads on popular sites like Facebook or YouTube. It can actually be quite reasonably priced to put a small ad on any of these sites and will show a drastic increase in customers. YouTube is an especially good place to advertise as there are a lot of channels that specialise in talking about software and other tech topics, so you would be advertising to people who would potentially have a need for cybersecurity.

Get your name out

Use creative methods to get your name out there. Create merchandise that people will want to wear and your brand name will be well known before you do it. Don’t offer things like t-shirts as people won’t wear them around regularly. You want to aim for things that people will find useful and aesthetically pleasing, like pens, water bottles and wrist bands. Wristbands with a message are accessible from lots of different companies and are a fun, trendy way, to get the details of your business out there. Merchandising can actually be reasonably priced if you in bulk and can be marginally cheaper than other forms of advertising.

A good logo

In the cybersecurity market, it is easy to blend in with other companies, so a good way to avoid this is by having an eye-catching company logo. This is something you can hire a professional designer to do and will mean that in a long line of companies, yours will really stand out.

A good name

Another way to ensure that your company doesn’t fade into the background is to give it a name that is catchy and easy to remember. Don’t get too complicated with the name, but make sure that people know who you are and what you have on offer. There are many sites and companies online that will help you pick the name that is right for your company, people forget how important a good name is, so don’t miss the opportunity to stand out.

How to Become an Electrician in Ottawa

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When you think of Canada, I’ll bet your first thought isn’t of electricians. But, over recent decades, people all over the world have decided to switch (pun intended) their careers. In terms of trade jobs, being an electrician has been slowly creeping up in popularity. Trade jobs offer the opportunity to run your own business and while it may seem daunting, the benefits of this are endless. Being able to choose your own hours means that if you feel like dropping everything and spending a month in a log cabin in the middle of the Canadian woodlands, you can. Plus, once your brand is better established and your skill level increases you can pretty much charge what you like. Just don’t go crazy with your pricing or you’ll end up with no money at all.

Know Your Stuff

It may seem daunting if you have no experience, but there are plenty of courses out there across Canada you can take to build up your proficiency. Considering Ottawa has a reputation for having plenty of successful trade businesses, there is no better place to start your training. It will take a lot of time and effort, but if you work hard and maintain the willingness to learn, eventually, there’ll be no electrical problem you won’t be able to fix.

Be Prepared

The next step in becoming an electrician is making sure you have the right tools. Given the wide variety of electrical problems you’ll most likely end up facing, it’s paramount to ensure you’re well prepared. It would be a terrible first impression if you were called out to your first job with a new client and you hadn’t the proper tools to complete the job. Make sure to look around and do your research on all the tools you may need. Look around online for the best prices or go around the local hardware stores and strike up a conversation. You never know, building a relationship with the store owner may lead to some savings in the future.

Don’t Be Afraid to Ask for Help

Being an electrician is a wildly popular occupation. So that means there are plenty of people out there you can learn from in order to ensure the success of your business. If you want more of an insight about what electricians are doing in Ottawa, there are plenty of sites out there chock-full of information. There’s a lot you can learn from them, from pricing to how to make an attractive website. There’s no better way to improve your trade then by learning from well-established professionals. There’s no shame in asking other electricians for tips or advice on how to be successful, they’ll probably take it as a compliment.

Branding is Key

The final thing you should consider if you’re hoping to become a successful electrician is creating a brand that you feel represents you. Creating an in-depth social media presence is an excellent and free way to build buzz around your new business and ensure you are able to keep on top of a limitless number of potential clients by showcasing your skillset.